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Web Survey Bibliography

Title On-line focus groups reshape market research industry
Author Parks, A.
Source Marketing News, 31, 10, pp. 28
Year 1997
Database EBSCOhost
Access date 23.07.2004
Abstract

Reports on the need to reshape the market research industry in the United States. Information from online surveys and focus groups; Increasing use of the Internet to sell products and services; Factors in the rising popularity of online focus groups.

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EBSCOhost (full text)

Year of publication1997
Bibliographic typeJournal article
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Web survey bibliography (4086)

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